Ireland Named Europe’s Best Island in the 2025 Wanderlust Awards
Ireland has officially reclaimed its crown as Europe’s Most Desirable Island at the Wanderlust Reader Travel Awards 2025, standing proudly alongside global heavyweights like Japan, Italy, Buenos Aires and Dubrovnik.
The awards, now in their 24th year, are among the most respected in global travel. Wanderlust—the UK’s longest-running travel magazine—has spent more than 30 years sharing travel stories, local secrets, and off-the-beaten-path recommendations with millions of readers. This year, an incredible 208,000 readers cast a total of 4.8 million votes, making the results some of the most meaningful yet.
Why Ireland Won: The Spirit of Connection
Voters from around the world singled out Ireland not only for its extraordinary landscapes, but for something far deeper. As the Wanderlust editors put it:
“Ireland’s natural beauty is undeniable, and its wild coastlines invite reflection, but what keeps people coming back time and again is the warmth in every encounter that you’ll find here.”
That mix of rugged coastline, atmospheric villages and famously welcoming people is what travellers consistently describe as Ireland’s magic—and it’s why the country has once again risen to the top.
A Night of Big Winners
The awards ceremony, held on 5 November at London’s National Gallery and hosted by travel writer and filmmaker Simon Reeve, brought together leading tourism boards, operators and travel experts.
Among the major winners:
- Most Desirable Country (World): Japan
- Most Desirable Country (Europe): Italy
- Most Desirable City (World): Buenos Aires
- Most Desirable City (Europe): Istanbul
- Most Desirable Region (Europe): Normandy, France
- Most Desirable Island (World): The Galápagos Islands
- Most Desirable Emerging Destination: Albania
- Most Desirable Destination for Culture & Heritage: Greece
- Most Desirable Destination for Nature & Wildlife: South Africa
- Special Award for Responsible Tourism: Dubrovnik
And of course—Most Desirable Island (Europe): Ireland.
A Win That Reflects What Travellers Feel
The recognition is much more than a tourism accolade. It reflects a simple truth that millions of travellers—and especially the Irish diaspora—already know: Ireland isn’t just a place to visit, it’s a place that feels like a welcome.
From the Dingle Peninsula’s sweeping views to the iconic curve of Dunquin Pier, people return to Ireland for the sense of belonging they feel the moment they arrive.
Why This Matters for 2025 Travel
With global travel demand surging and Ireland’s profile now even higher, 2025 is shaping up to be one of the busiest travel years yet. The Wanderlust recognition highlights what travellers are seeking most: authenticity, connection, and destinations with a story to tell. Ireland offers all three—and more.
Whether you’re planning a return journey or dreaming of your first trip, this award is a reminder that Ireland stands among the world’s most cherished island destinations.
A well-deserved honour for a remarkable place.
And if you are planning to visit, here is the top 10 places you should see/
Secure Your Dream Irish Experience Before It’s Gone!
Planning a trip to Ireland? Don’t let sold-out tours or packed attractions spoil your journey. Iconic experiences like visiting the Cliffs of Moher, exploring the Rock of Cashel, or enjoying a guided walk through Ireland’s ancient past often sell out quickly—especially during peak travel seasons.
Booking in advance guarantees your place and ensures you can fully immerse yourself in the rich culture and breathtaking scenery without stress or disappointment. You’ll also free up time to explore Ireland’s hidden gems and savour those authentic moments that make your trip truly special.
Make the most of your journey—start planning today and secure those must-do experiences before they’re gone!